Marketing Support

Brighter Directions are a full Marketing Agency working with EU companies looking to market into the UK, or with UK sites – We can provide you with expert marketing support.

We specialise in outsourced marketing support for European companies looking to successfully enter the UK market – providing our expertise in the business structure, culture and etiquette that your local marketing agencies cannot help you with.

We work with either your existing marketing departments as a bolt-on (remote UK team) or we can manage your marketing strategy in its entirety remotely for you, in the following campaigns:

  • PR (Public Relations) & Media Engagement – Newspapers/Press, Radio, TV Channels and Online Promotion
  • PR & Media in the UK is very strong, acting as a very strong method to buying decisions. The national media (including local regional and national press, provide news and media coverage to every market segment. Different Medias report on different activity, (for example some are business focused while others are specifically to consumers of health news etc.) It is our knowledge that gains you coverage in the most suitable channel for your business.
    PR & Media Engagement Services we offer:
    Acting as a remote member of your team, we use our professional journalism skills and relationships built over years with the media to generate exposure for your business and services/products in the places where your target customers are (newspapers, magazines, radio stations and online) through editorials, articles and promotional stories. This results in your stories/ news being posted free in the media.
  • Social Media Marketing & Online Reputation Management – Online Promotion through Twitter, Facebook, LinkedIn, Pinterest, YouTube etc
  • Social Media influences heavily in the UK, without it, your business will be left behind! Social Media differs from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to research, internet users continue to spend more time with social media sites than any other type of site.
    Social Media Services we offer:
    Acting as your ‘Social Media Manager’ we manage your social media identity in the UK to build promotion and awareness of your products and services (Twitter, Facebook, etc.)

    With over a decades experience in developing commercial social media accounts, we have the expertise and knowledge to ensure you’re at the forefront of your customers online.
  • Email Marketing coordination and management – Design and send engaging email newsletters to your database of customers or prospects
  • Emails and Newsletters are the modern way to keep in front of your potential customers. Also known as Electronic Marketing is directly marketing a commercial message to a group of people using email, usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness!
    Email Marketing services we offer:
    Working remotely using our expert software, we design, send and manage regular email communication with any potential customers in the UK so that they remember your products or services and contact you instead of your UK based competitors!
  • Blogging & Copywriting for online articles – Writing engaging and effective content and text for your marketing materials
  • Copywriting is writing copy (text) for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.
    Copywriting Services we offer:
    We would write you engaging and effective content/ text for your market. The content can be used in a variety of ways:

    • Direct Mail Letters
    • Advertising
    • Website content
    • Online Advertising
    • Catalogs and Brochures
    • Other marketing communications

    We can also produce regular content like articles (used for blogging) and manage this for you on an outsourced basis, including moderation of comments and traffic.

  • Website design and development – Designing UK specific Website presence
  • Websites are your international shop window to promote your products/ services and business in the UK, you need this to be relevant for a UK audience.

    We can design you a specific website as a standalone identity for the UK market, or work with you to develop this as a link to your existing international website.
    Our technical team has the expertise and experience to advise you on the best technical online solution for your business and your target market in the UK.

    We can also work with you to promote existing websites through our specialist SEO (Search Engine Optimisation) solutions to ensure your website is found in the UK search engines.